Manufacturing and Supply Chain Expert and influencer Lisa Anderson, president of LMA Consulting Group Inc, was featured in blog post by Ralph Layton: 'Always-On Influence: 5 Examples of Ongoing B2B Influencer Marketing in Action'. "Always-on influence is especially vital today as brands look to combat increasing mistrust and [...]
March 27, 2017 Recently, when I was in New York, I had the opportunity to walk down Times Square (pictured below). The people, the buzz and the lights are amazing - almost no matter what time you take a stroll. There is a certain appeal of the advertisements. TV [...]
November 18, 2015 I've been partnering with clients to design and implement SIOP (sales, inventory and operations planning) programs the last several years as I've found them to be a GREAT way to achieve several results simultaneously: 1) Support growth 2) Improved service levels/ quicker turnaround of deliveries (shorter [...]
Having the right business priorities will keep your organization ahead of the rest. I thought it might be interesting to brainstorm top strategic priorities commonplace today for manufacturers and distributors. Speed - More and more, I'm seeing speed enter the contest as a key strategic priority. How do you [...]
Not only is marketing essential during the recession, it will remain so during the "new normal". Be one of the few to stand out in the crowd and leapfrog the competition by focusing on marketing. Sales and marketing are not identical: Often, I hear confusion about this topic. Marketing [...]
