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customer value

Are You Developing Close Relationships with Your Customers?

Are You Developing Close Relationships with Your Customers? During turbulent times, relationships move faster than at any other time. Will they move in a positive direction or a negative one? That is the only question. In fact, customers will be reevaluating what they buy and when they buy [...]

Thriving in a World of Rising Customer Expectations: Q&A with Lisa Anderson

According to a recent project44 report, 94% of business purchasers surveyed expect the same level of customer satisfaction from a business transaction as they do when making a personal purchase. These expectations revolve around “low-cost, fast and highly transparent delivery of goods.”

Pricing is Strategic: Why Southwest Customers Wouldn’t Buy a Bentley

Have you thought about your strategy and whether it relates to your pricing? It is easy to get caught up in competitive pricing situations and start to lower your price; however, it might be the time to take a step back and see whether what you are doing matches your branding and strategy.
2023-11-19T19:51:38-08:00August 7, 2019|Categories: Business & the Economy|Tags: , , , |

Dana Point and the Customers’ 1st Experience with Your Product or Service

Your customers' first impression can be very important. It gives them a "feeling" about your product or service.

Satisfy Customers First, and Cost Cuts Will Follow

Think carefully about your real objective. Are you truly interested in cost cuts? For my part, I have yet to hear of a company vision, mission, or strategy that’s related to cutting costs.
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